Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era. - Pantone
It's the beginning of a new decade, but Pantone's 2020 Colour of the Year is all about getting back to foundations. Unlike the flashy & exciting 2019 Pantone Colour of the Year (Living Coral), this year's colour selection is simple & dependable. The name says it all - CLASSIC Blue.
The psychology behind the colour blue is that it evokes feelings of calmness & serenity. Blue is endless & dependable; the colour of the sky & water. Research shows that it also aids productivity & concentration, which is the reason why many offices are painted blue. But on the flip side, blue can also be interpreted as the colour of sadness & depression.
Whether Classic Blue is a colour you can get on board with or not, there's no denying that Pantone's influence is increasing. For over 20 years, Pantone's Colour of the Year selections have been influencing fashion, home decor, art & even the automotive industry. One thing is certain, we will be seeing Classic Blue everywhere!